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Kobie Marketing

Campaign QA Analyst

Bengaluru · Entry Level

Good timing - competition is buildingVerified listingPosted 5d ago

Applicants who checked fit first are 3.1× more likely to hear back

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86Overall
64Skills
97Experience

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Skills required

10 listed
Marketing OperationsEmail MarketingAudience SegmentationDefect TrackingDynamic ContentHyperText Markup Language (HTML)Cascading Style Sheets (CSS)JIRA+2 more
Marketing OperationsEmail MarketingAudience SegmentationDefect TrackingDynamic Content

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Job description

Join our India Tech Hub – Be among the first hires!

Kobie, a 35-year veteran of the loyalty industry, a multi-year Forrester Leader, and USA Top Workplace is expanding its global footprint by establishing a Tech Hub in India. Kobie partners with global brands to build deep connections with their customers through personalized, data-driven loyalty experiences and has a mission of growing enterprise value through loyalty. The Tech Hub will serve as a Global Capabilities Center for a broad range of technology roles, and this is your chance to play a pivotal role in shaping our presence in India. Join us as we continue to lead in loyalty, delivering innovative customer experiences for some of the world’s most recognized brands while working alongside some of the best and brightest in loyalty.

ABOUT THE TEAM AND WHAT WE’LL BUILD TOGETHER

The Marketing Operations team is Kobie’s campaign execution engine — delivering outbound loyalty communications for some of the world’s most recognized brands. As a Marketing Ops QA Analyst, you’ll serve as the final quality gate before any campaign reaches a client’s loyalty members. You’ll work closely with Developers and Campaign Managers to validate every outbound communication — ensuring it’s accurate, compliant, on-brand, and aligned to the campaign’s intended audience and strategy.



HOW YOU WILL MAKE AN IMPACT

As a Campaign QA Analyst, you own defect identification, tracking, and sign-off — and no campaign ships without your clearance.

  • Review and validate all outbound campaigns prior to deployment — including email content, subject lines, personalization, and dynamic elements
  • Verify audience targeting logic, segmentation, and suppression lists against campaign specifications
  • Confirm data integrity: validate that merge tags, personalization fields, and offer content are rendering correctly for the right audiences
  • Check all links, UTM parameters, and redirect destinations for accuracy
  • Validate platform configuration — send settings, throttling, scheduling, from name/address — against approved specs
  • Assess campaigns against brand standards, legal and compliance requirements, and messaging strategy
  • Log and track defects in the team’s QA system; communicate findings clearly to Development for resolution
  • Own QA sign-off gates in the deployment workflow — campaigns do not deploy without QA clearance
  • Review quality-related post-launch issues and feed findings back into QA frameworks and checklists
  • Maintain and improve QA documentation, checklists, and testing standards over time
  • At the end of the first year, success means: defect rates on deployed campaigns stay below 2%, QA reviews are completed within SLA windows, and every defect log is clear enough for Development to resolve without back-and-forth


  • WHAT YOU NEED TO BE SUCCESSFUL

    Required Knowledge, Skills, and Experience:

  • Bachelor’s degree or equivalent experience
  • 1–3 years of experience in QA, marketing operations, or digital campaign review
  • Familiarity with email marketing platforms and campaign QA workflows
  • Strong analytical eye — able to catch discrepancies in data, copy, and configuration that others miss
  • Understanding of audience segmentation, targeting logic, and suppression requirements
  • Methodical, process-oriented approach; comfortable working from checklists and documented standards
  • Clear communicator — able to describe defects precisely and escalate risks without ambiguity
  • Additional Skills That Will Help You Stand Out:

  • Working knowledge of HTML/CSS email rendering
  • Familiarity with Salesforce Marketing Cloud or equivalent enterprise ESP
  • Experience using defect tracking tools (Jira, or similar)
  • Knowledge of AMPScript or dynamic content logic in campaign platforms
  • HOW YOUR SUCCESS WILL BE MEASURED

  • Understanding of the client’s operations
  • Documentation of processes and procedures
  • Oversight of marketing operations end-to-end


  • About Kobie

    Named a Top Workplace in the USA and Top Remote Workplace, Kobie is where the best minds in loyalty come together, driven by passion and innovation. We’re always looking for talented individuals ready to join a collaborative, growth-focused culture.

    As a trusted partner to some of the world’s most recognized brands, we are loyalty leaders, helping brands build lasting emotional connections with their consumers.  We do this with a strategy-led technology approach that uncovers the truth behind what drives consumers on an emotional level.As we launch our India Tech Hub, we are excited to bring our award-winning culture to a new region - creating an environment where collaboration, flexibility, and career growth come together to build something truly special.

    We are proud to be the only loyalty provider to be externally recognized for their culture. We believe people thrive when they feel valued, supported, and empowered to be their authentic selves. Our commitment to diversity, equity, and inclusion ensures every teammate has a voice and the opportunity to be heard.
    Giving back is in our DNA at Kobie,through an annual fundraiser, charitable partnerships, and volunteer opportunities, we encourage our teammates to make a difference in their communities.

    To support our teammates beyond just their careers, we offer highly competitive benefits, comprehensive health coverage, and well-being perks that support our teammates and their dependents. We understand the importance of time for life outside of work - recognizing public holidays,offering flexible time off, and prioritizing work-life balance.

    As we expand into India, our new teammates will be fully integrated with our U.S. teams, working on global projects and gaining exposure to top industry leaders. With continued growth, we will establish a physical office in Bengaluru, India, giving teammates aspace for collaboration and fostering connection.
    Now is the perfect time to join Kobie. Be part of something big and help shape the future of our global capabilities center, the Kobie India Tech Hub.

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    Two ways in

    Applicants who checked fit first are 3.1× more likely to hear back

    Your match scoreCalculated · locked
    86Overall
    64Skills
    97Experience

    Your score for this role already exists

    ASAI compared this JD against 41 signals - skills, seniority, domain, stack overlap etc. Add a resume and it unlocks in about 30 seconds.

    No credit card · 1 tap with Google

    Free · no signup

    Get tomorrow's jobs before you have to search

    Daily job drops, skill trends and free resources - posted straight to the group. Leave any time.

    Join WhatsAppJoin Telegram

    No spam. Just jobs and resources.

    Why people use ASAI

    Someone shared one job with you. ASAI keeps finding the rest.

    • Scored, not searched. Every role ranked against your actual profile.

    • Alerts as often as hourly. Reach new roles while the pile is still small.

    • Skill gaps, spelled out. See exactly which requirements you don't meet yet.

    • Verified jobs, only. Say no to ghost jobs. Your time deserves respect.

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